It’s been a little while since we have focussed an episode on plan design of behavioral finance. So, no time like the present to make that happen! To provide the mental muscle behind the conversation I was excited to have Steve Shu, a Managing Principal at Digitai and a Researcher, at the City University of London. As an expert in behavioral science and someone who has worked with the likes of Schlomo Bernartzi and other pioneers in the field, he brings some current and unique insights on how behavioral finance continues to drive retirement plan design, technology and influences retirement outcomes. We start with an update on the auto features, move to nudges, predictive technology, deaccumulation, digital fiduciary concept and much more. Be sure not to miss Steve’s thoughts on democratizing of behavioral science.
Guest Bio
Steve Shu specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He serves as a Managing Principal at Digitai, a behavioral economics consultancy and innovation firm. Steve has consulted to or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups.
Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University. In parallel with Steve’s work with Digitai, he conducts behavioral finance research as part of City, University of London, Cass Business School.
Steve has put his decades of experience into his solo-authored books, Inside Nudging: Implementing Behavioral Science Initiatives and The Consulting Apprenticeship.
401(k) Fridays Podcast Overview
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